The Exchange
Attention
English Wikipedia human pageviews, monthly, for the desk's foundation brands. Not search volume.
Moving this month
The last 30 days against the 30 before, from daily views. Not the monthly board.
- Issey Miyake +11,447 (+53.5%)
- Patagonia +4,643 (+5.1%)
- Martine Rose +4,384 (+430.6%)
- Brunello Cucinelli +2,753 (+45.7%)
- Nepenthes +1,276 (+20.9%)
- Carhartt +706 (+6%)
- Paul Smith +651 (+49%)
- Dr. Martens +580 (+4%)
Wikimedia pageviews, daily, agent user · as of Nov 4, 2026, 11:47 PM EST
September 2026
| # | House | Lanes | Views | vs prior month | ja.wikipedia |
|---|---|---|---|---|---|
| 1 | Wolverine | workwear | 102,609 | +16.8% | — |
| 2 | Patagonia | outdoor | 92,906 | +7.7% | — |
| 3 | Ralph Lauren | ivy | 86,921 | +23.3% | — |
| 4 | Noah | streetwear | 35,632 | +12.2% | — |
| 5 | Louis Vuitton | classic | 33,185 | -26.3% | — |
| 6 | Gucci | classic | 32,091 | +4% | — |
| 7 | Giorgio Armani | classic | 25,263 | +20.2% | — |
| 8 | Dior | classic | 23,231 | -11.4% | — |
| 9 | Hermès | classic | 22,589 | -4.4% | — |
| 10 | Issey Miyake | avant_garde | 20,843 | +76.7% | — |
| 11 | Balenciaga | classic | 20,138 | +5.1% | — |
| 12 | Prada | classic | 17,819 | +0.6% | — |
| 13 | Dr. Martens | workwear | 14,751 | +0.1% | — |
| 14 | Lacoste | classic | 13,867 | -5.8% | — |
| 15 | Burberry | classic | 12,776 | -38.6% | — |
| 16 | Loro Piana | classic | 12,463 | +1% | — |
| 17 | Carhartt | workwear | 11,773 | +30.3% | — |
| 18 | Stüssy | streetwear | 11,590 | -22.3% | — |
| 19 | L.L.Bean | ivy, outdoor | 10,726 | +31.3% | — |
| 20 | A Bathing Ape | streetwear | 10,603 | +0.7% | — |
| 21 | Moncler | outdoor | 9,946 | +30% | — |
| 22 | Brooks Brothers | ivy | 9,502 | -14.8% | — |
| 23 | Comme des Garçons | avant_garde | 9,419 | +5.3% | — |
| 24 | Fendi | classic | 9,402 | -5.9% | — |
| 25 | Eddie Bauer | outdoor | 8,288 | +9.1% | — |
| 26 | Yohji Yamamoto | avant_garde | 8,123 | 0% | — |
| 27 | Massimo Dutti | classic | 7,828 | +0.3% | — |
| 28 | Bottega Veneta | classic | 7,763 | +9.6% | — |
| 29 | Palace | streetwear | 7,234 | -0.6% | — |
| 30 | Stone Island | sportswear | 6,940 | +9.1% | — |
| 31 | Golden Bear | workwear | 6,845 | -8.4% | — |
| 32 | Stetson | workwear | 6,663 | -4.7% | — |
| 33 | Brunello Cucinelli | classic | 6,008 | -17.4% | — |
| 34 | Nepenthes | ametora | 6,005 | -2.1% | — |
| 35 | J.Crew | ivy | 5,264 | -3.7% | — |
| 36 | Zegna | classic | 4,986 | +14.9% | — |
| 37 | Corteiz | streetwear | 4,775 | +27.1% | — |
| 38 | Dickies | workwear | 4,661 | -9.7% | — |
| 39 | C.P. Company | sportswear | 3,934 | +39.8% | — |
| 40 | Borsalino | classic | 3,744 | +123.9% | — |
| 41 | Aimé Leon Dore | streetwear | 3,525 | +7.8% | — |
| 42 | Tod's | classic | 2,889 | +9.4% | — |
| 43 | Alpha Industries | workwear | 2,858 | +25.4% | — |
| 44 | Maison Kitsuné | streetwear | 2,569 | +29.2% | — |
| 45 | Buck Mason | ivy | 2,533 | +5.1% | — |
| 46 | Fear of God | streetwear | 2,444 | +3% | — |
| 47 | A.P.C. | classic | 2,423 | +16.9% | — |
| 48 | Woolrich | workwear | 2,276 | +41.9% | — |
| 49 | J. Press | ivy | 2,015 | +28.8% | — |
| 50 | Bass | ivy | 1,886 | -4.7% | — |
| 51 | Belstaff | classic | 1,807 | +12.4% | — |
| 52 | Champion | workwear | 1,735 | -2.4% | — |
| 53 | Allen Edmonds | ivy | 1,670 | +6.6% | — |
| 54 | Charvet | classic | 1,645 | +7.9% | — |
| 55 | Johnston & Murphy | ivy | 1,645 | +34.1% | — |
| 56 | Kiton | classic | 1,610 | -7.6% | — |
| 57 | Neighborhood | streetwear | 1,589 | -7.8% | — |
| 58 | Berluti | classic | 1,557 | +15.4% | — |
| 59 | Gieves & Hawkes | classic | 1,437 | -34.8% | — |
| 60 | AMI Paris | classic | 1,361 | +5.6% | — |
| 61 | Lee | workwear | 1,355 | -12.6% | — |
| 62 | Paul Smith | classic | 1,323 | -25.4% | — |
| 63 | Church's | classic | 1,308 | +4% | — |
| 64 | Zara | classic | 1,198 | -0.7% | — |
| 65 | Schott NYC | workwear | 1,159 | +27.1% | — |
| 66 | Chippewa | workwear | 1,138 | -5% | — |
| 67 | Madhappy | streetwear | 1,105 | +25.7% | — |
| 68 | Aigle | classic | 1,078 | -34.3% | — |
| 69 | Online Ceramics | streetwear | 1,055 | +65.1% | — |
| 70 | Scalpers | classic | 992 | +9.5% | — |
| 71 | Crockett & Jones | classic | 976 | +20.3% | — |
| 72 | Martine Rose | avant_garde | 976 | +26.9% | — |
| 73 | Levi's | workwear | 956 | +4.6% | — |
| 74 | Margaret Howell | classic | 934 | -7.4% | — |
| 75 | Visvim | ametora | 914 | -11.1% | — |
| 76 | Undercover | avant_garde | 900 | -6.3% | — |
| 77 | Turnbull & Asser | classic | 854 | +1.9% | — |
| 78 | Sunspel | classic | 806 | +9.8% | — |
| 79 | Porter | cityboy | 796 | -12.7% | — |
| 80 | Lardini | classic | 761 | -26.5% | — |
| 81 | Sid Mashburn | ivy | 693 | +15.9% | — |
| 82 | Saint James | classic | 627 | +2.3% | — |
| 83 | Rowing Blazers | ivy | 595 | +21.4% | — |
| 84 | Isaia | classic | 586 | -0.5% | — |
| 85 | Herno | classic | 557 | +42.1% | — |
| 86 | Fox Brothers | classic | 546 | +37.9% | — |
| 87 | Supreme | streetwear | 534 | -14.7% | — |
| 88 | Anderson & Sheppard | classic | 533 | +11.7% | — |
| 89 | Mackintosh | classic | 487 | +1.2% | — |
| 90 | Wrangler | workwear | 485 | -61.6% | — |
| 91 | Tricker's | classic | 444 | -0.4% | — |
| 92 | Celine | classic | 421 | -33.9% | — |
| 93 | Paraboot | classic | 414 | +9.2% | — |
| 94 | Pendleton | workwear | 403 | +3.1% | — |
| 95 | John Lobb | classic | 359 | 0% | — |
| 96 | Corridor | streetwear | 356 | -17.6% | — |
| 97 | Barbour | classic | 342 | +17.1% | — |
| 98 | Dents | classic | 336 | +15.9% | — |
| 99 | Saint Laurent | classic | 334 | -21.6% | — |
| 100 | Boglioli | classic | 327 | +23.4% | — |
| 101 | Momotaro | ametora, workwear | 288 | -16.3% | — |
| 102 | Camper | classic | 283 | -37.5% | — |
| 103 | United Arrows | cityboy | 283 | -14% | — |
| 104 | Kith | streetwear | 278 | +9% | — |
| 105 | 3sixteen | streetwear | 275 | +27.3% | — |
| 106 | Jacquemus | avant_garde | 270 | -36.3% | — |
| 107 | Officine Générale | classic | 267 | +33.5% | — |
| 108 | Marni | avant_garde | 261 | +26.7% | — |
| 109 | Drumohr | classic | 221 | +7.3% | — |
| 110 | Ferragamo | classic | 200 | -2% | — |
| 111 | Kenzo | classic | 192 | +51.2% | — |
| 112 | Bianca Saunders | avant_garde | 182 | +20.5% | — |
| 113 | Santoni | classic | 181 | -28.5% | — |
| 114 | Clarks | classic | 172 | -11.3% | — |
| 115 | Massimo Alba | classic | 148 | +9.6% | — |
| 116 | Engineered Garments | ametora, cityboy | 147 | -34.1% | — |
| 117 | Grenfell | classic | 140 | +62.8% | — |
| 118 | Loewe | classic | 123 | +5.1% | — |
| 119 | Danner | workwear, outdoor | 122 | +56.4% | — |
| 120 | JJJJound | streetwear | 121 | +26% | — |
| 121 | Meermin | classic | 121 | -8.3% | — |
| 122 | Drake's | classic | 120 | -2.4% | — |
| 123 | Lemaire | classic, avant_garde | 114 | -14.3% | — |
| 124 | Alden | ivy | 109 | -10.7% | — |
| 125 | Brain Dead | streetwear | 107 | -13.7% | — |
| 126 | Brioni | classic | 81 | -25.7% | — |
| 127 | Ben Davis | workwear | 78 | -17% | — |
| 128 | Sperry | ivy | 76 | -24% | — |
| 129 | Needles | ametora | 71 | +42% | — |
| 130 | Kapital | ametora | 68 | -36.4% | — |
| 131 | Filson | workwear, outdoor | 51 | +6.3% | — |
| 132 | Husbands | classic | 44 | -26.7% | — |
| 133 | Red Wing | workwear | 44 | -29% | — |
| 134 | Bresciani | classic | 42 | -19.2% | — |
| 135 | John Smedley | classic | 41 | +7.9% | — |
| 136 | Grenson | classic | 36 | +50% | — |
| 137 | J.M. Weston | classic | 34 | +30.8% | — |
| 138 | Snow Peak | outdoor | 32 | -15.8% | — |
| 139 | YMC | workwear | 32 | -37.3% | — |
| 140 | Todd Snyder | ivy | 29 | -12.1% | — |
| 141 | Edward Green | classic | 28 | -46.2% | — |
| 142 | Henry Poole | classic | 27 | +237.5% | — |
| 143 | Orslow | ametora | 26 | +4% | — |
| 144 | Sugar Cane | ametora, workwear | 26 | +36.8% | — |
| 145 | Arpenteur | classic | 22 | -40.5% | — |
| 146 | Le Laboureur | workwear | 21 | +16.7% | — |
| 147 | Quoddy | ivy | 13 | -13.3% | — |
| 148 | Craig Green | avant_garde | 10 | -44.4% | — |
| 149 | O'Connell's | ivy | 4 | +100% | — |
| 150 | Stan Ray | workwear | 1 | — | — |
| 151 | Aspesi | classic | 0 | — | — |
Wikimedia pageviews, monthly, agent user; the Japanese column is never added to the English one · as of Nov 4, 2026, 11:47 PM EST